Whether you want to focus on something specific - be it landscapes, cities, customs, or traditions - or whether you want to experience as many aspects as possible that Morocco has to offer, that is the first decision that needs to be made. Since Morocco is such a huge country, it is better to decide and then focus on one or two areas where you can experience this. You should bring enough time to take in and enjoy everything you want to see and experience, rather than trying to fit it all in. Also, the Moroccan population is a mix of Berbers, Arabs, Africans and Andalusians, which is also something to consider when planning your itinerary, depending on what cultural and traditional aspects (e.g. gastronomy) you want to experience on your trip.